A recent “Law and Order” parody with Jorgenson interrogating his dog, Lola, had more than 77,000 views, while a video with Jorgenson speaking on an actual banana phone had more than 42,000 views.

These days, Jorgenson is seen hanging out alone in his apartment during self-quarantine, but the account is still racking up views. “They almost always say yes…I think those working in hard news are especially easy to convince because it’s a break for them, and it allows others to see them in a positive, wholesome light,” Jorgenson said. Usually when Jorgenson has an idea for a video, he’ll determine which of his colleges would be best for it and approach them. If you scroll through the feed, you’ll find humorous videos of Jorgenson and his colleagues in the newsroom-many of them poking fun of themselves and their profession. The Post’s TikTok account currently has close to 440,000 followers and more than 21 million likes. He was originally hired for the creative video team to bring in younger viewers, so the transition into TikTok wasn’t a stretch for him.ĭave Jorgenson reenacts the Disney Pixar intro on TikTok while wearing the t-shirt offered to new Post subscribers. Jorgeson, who is actually 29, launched the account in May 2019. Jorgenson told E&P the tagline was chosen because he thought it would be funny to approach the account as if his parents or grandparents created it. When you visit the Washington Post’s TikTok page ( the first thing you see is the tagline “We are a newspaper.” Under that, you’ll see this man’s face: Dave Jorgenson, video producer at the Post. Whether it’s through TikTok, podcasts or videos, media companies are experimenting with various ways to entertain and engage with consumers.Į&P takes a look at a couple of these platforms and speaks with news companies who are finding success with redefining their content to meet the habits of today’s audience. Content has always been king for news publishers, but with print readership declining, publishers have had to think creatively with how to reach readers who are moving over to different platforms.

Pixar intro editor